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Follow the luminaries to find festive holiday fun, shopping & dining!

FRIDAY, DECEMBER 1
4 TO 8 PM

Free downtown trolley rides from 4 to 9 PM

Partipating Businesses, In-Store Specials & Activities

Check back often for updates

119 W Milwaukee St

Stop in to get your free holiday cookie!

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39 S Main St

Shop the store and be sure to check out our living windows right before and after the tree lighting. Kids bring your letters to drop off at our Santa Mailbox!

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219 W Milwaukee St

Shop the selection of boys and girls clothing size NB-6 as well as accessories and gifts. 20% off of holiday items.

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Festival Street, 65 S River St

Purchase your Flannelfest tickets at a special price and enjoy Flannelfest Games!

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20 S Main St, Ste 15

Meet Santa's helpers and get a special treat. Fun for the kiddos!

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11 N Main St

From 4 to 6pm - warm roasted nut samples and cork ornament making.

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20 S Main St, Ste 3,

Olde Towne Mall

Enjoy free hot cider and cookies while you shop.

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19 N Main St

Write and mail letters to Santa from noon to 8 pm! Sweet treats also provided.

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201 E Milwaukee St

Free lipstick application. Free (mani) nail design. Enter to win a haircut free for one year. Enter to win a pedicure free for one year. Free gift with purchase. 20% off select products.

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119 N Main St

Stop by for kid’s holiday crafts.

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34 S Main St

Stop in to enjoy live music, special holiday drinks at The Green Door mocktail bar inside 608 Vintage and vendor sales. 

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211 S Main St

$10 off a $50 in-store purchase, specials on holiday gifts, fragrances, and accessories.

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20 S Main St

Shop and enjoy holiday treats and receive a special gift with a purchase of $75 or more.

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320 E Milwaukee St

Enjoy discounts on holiday items and festive refreshments.

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6 S Main St

Shop our selection of items from regional artisans, including cool pottery, plants and paintings. Buy 1 get 1 25% off any plant.

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105 W Milwaukee St

Visit us for ideas on how to stock & stylize your holiday table or bar cart.

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56 S Main St

Sample cheese, charcuterie, sweets, wine and more during our holiday open house.

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20 S Main St, Ste 13

Visit with Santa's Elves while you shop!

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Space Autastic, Inc.

21 S Jackson St, Suite 150

Refresh your holiday spirit by joining us for  caroling and karaoke!

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217 W Milwaukee St

$25 off full priced purchase of $100 or more.

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